Likewise is a vibrant social platform that simplifies finding personalized entertainment recommendations. Whether you’re seeking a new book, podcast, Netflix movie, or HBO show, Likewise is the ultimate tool for discovering media tailored to your tastes. Its website, mobile app, and smartTV app have long helped users navigate a sea of options and quickly find content they love.
In the spring of 2023, Likewise took a bold step by integrating generative AI to create Pix, a personal entertainment agent. Partnering with Intentional Futures, Likewise launched Pix to enhance user experience with AI-driven recommendations.
The Project
To bring Pix to life, Likewise assembled a cross-functional team of technology strategists, technical product managers, and designers. Their mission was to explore the potential of generative AI and brainstorm innovative applications. The project addressed several key questions, including:
- What tone should the personal agent use to engage with customers?
- How can generative AI capabilities enhance the features users already love?
- How can Likewise’s extensive personal data drive even greater relevance and enjoyment?
The Process
The project began with an immersive learning period to understand ChatGPT’s technical capabilities and limitations. This was followed by creative brainstorming sessions with a group of users to identify their needs and preferences.
With a solid foundation in place, the team generated numerous creative, actionable possibilities for the Likewise leadership team. Technically, they provided guidance on managing Retrieval-Augmented Generation (RAG), enabling large language models (LLMs) to access up-to-date and complex data. RAG was used to enhance the behind-the-scenes work of each user prompt, sourcing data from a variety of Likewise user profiles and current content sources.
Implementation and Features
The team designed user flows to ensure a seamless overall experience and provided a range of copy, naming, and interaction possibilities. Pix now serves as a highly engaging, personalized entertainment companion, leveraging AI to deliver exceptional recommendations and a delightful user experience.
Key Features
- Personalized Recommendations: Pix uses AI to analyze your preferences and suggest books, podcasts, movies, and shows that match your tastes.
- Engaging Interaction: With a friendly and intuitive interface, Pix engages users like a smart friend, making the discovery process enjoyable.
- Real-Time Updates: RAG technology ensures that Pix provides the most current and relevant recommendations by accessing the latest data and user profiles.
Conclusion
With the introduction of Pix, Likewise has set a new standard for personalized entertainment recommendations. By combining cutting-edge generative AI technology with user-centric design, Likewise continues to revolutionize how people discover and enjoy media. Pix represents a significant advancement in the field, making it easier and more fun for users to find content they love.
Check it out here : https://likewise.com/pixProfile
